Publisher Ad Stack Roundtable – 02/23
“Ad Stack” is a term used increasingly frequently in the ad tech space. During the past year, hardly a day went by without any announcement of a large advertising conglomerate, agency, media house or even telcom acquiring a company to complete their “Full Ad Stack”. Most recently, this had Telenor acquiring Tapad, a leading cross-device advertiser.
February’s roundtable will delve into, what are these stacks and why is the market so hung up on the need to build or buy one? Advertising has already set its path to becoming a true commodity, furthered by trends such as the advent of programmatic trading, ad-option trading platforms, and transparency becoming a standard, rather than a premium advertisers need to pay for.
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