MediaMath: MediaMath’s automated buying platform provides advertising agencies with access to tens of billions of impressions daily, and a simple workflow that manages the powerful analytics and rich data necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a team of seasoned entrepreneurs, marketers, technologists, and quants.
Attending: Rick Greenberg, VP Account
MyStudiyo: MyStudiyo is the place to create professional looking quizzes for your website, or blog. It takes just a few minutes to make a quiz and seconds to add it to your site. Any quiz you make is hosted on our site and is available to play for free anytime. It was founded by a group of Israeli – American entrepreneur-engineers. Our challenge was to deliver a complex next-generation engine that would flexibly drive a suite of business and marketing tools. It also had to be really EZ to use.
The goal was to enhance any web site by transforming content into engaging & interactive fun. We aimed for our tools to be very DIY (do it yourself). We wanted the results to be fresh online marketing that is fun, sticky, & friendly.
Attending: Gili Torovezky, VP Marketing,BD and Client Services
adMarketplace: adMarketplace brings the power of Search to the Content Space. Since 2003, adMarketplace has delivered proven Pay Per Click traffic to over 100,000 advertisers – while maximizing yield for more than 250,000 web properties.
The adMarketplace platform delivers customers from unique Pay-Per-Click inventory with Return on Ad Spend (RoAS) metrics that compare favorably with Search Engine traffic. The adMarketplace platform is offered as a managed service or via web services integration to large advertisers and agencies or as a self-serve service to small and medium sized advertisers.
Attending: Adam Epstein, President & COO
BigFuel: Big Fuel is a marketing and communications company that takes brands from Content to Commerce . A unique approach using social media and branded content to deliver measurable (and guaranteed) consumer engagement. We work with major brands like MySpace, FOX, AOL, Yahoo, NBC Universal, Neutrogena, Kimberly-Clark, Alcon, Poly-Fil, The United States Department of Justice, Stetson, Fisher Price, Chevrolet and Colgate-Palmolive.
Attending: Mike McGraw, COO & Managing Partner