PluggedIn May’s roundtable will be discussing “Beyond the CPM”. This topic is one that is more relevant today with mobile ad CPM’s are low, clearly demonstrating that these ads aren’t working- neither for publishers seeking to monetize their apps nor for advertisers wishing to promote their messages and brands.
This reality forces the question: what alternative options do mobile developers and advertisers have that might be more effective?
For this roundtable we will hear from a group of leaders in existing and new monetization mechanisms to discuss what lies “Beyond the CPM”.
Pubmatic: Larry Harris, CMO
Jumptap: Todd Anderman, CRO
Todacell: Mark Lehman, CEO
TapJoy: Tom Sipple, VP Sales
Mobli: Dino Decespedes, VP Marketing
Xtify: Josh Schiffman, SVP Strategy & Operations
xAd: Monica Ho, VP Marketing
Sqoot: Mo Yehia, CEO
Carat: Jason Newport,SVP Head of Mobile Practice
Hearst: Avi Zimak, Director Advertising Tablet Media
SAY Media: Douglas Grinspan, Global Mobile Sales Director
The roundtable is taking place on 5/31 from 8:30-10am at the offices of Loeb&Loeb, 345 Park Ave.
Register Now: http://bit.ly/K0WSKg