Entries by PluggedIn

Social Loyalty & Rewards Roundtable

PluggedIn July’s roundtable will be discussing Social Rewards and Loyalty:  Is this really CRM? A lot has been asked lately about the ROI of social media.  More specifically, “What’s the reward for being a loyal customer?”  Or perhaps “What’s the reward for great customer service?”  Today, many companies simply didn’t know what to do with […]

May 31st Roundtable: “Beyond the CPM”

PluggedIn May’s roundtable will be discussing “Beyond the CPM”. This topic is one that is more relevant today with mobile ad CPM’s are low, clearly demonstrating that these ads aren’t working- neither for publishers seeking to monetize their apps nor for advertisers wishing to promote their messages and brands. This reality forces the question: what alternative options […]

August 3rd: Real Time Content, Data, & Syndication Roundtable

PluggedIn’s August Roundtable will be focusing on “How companies are leveraging real time data, content, and analytics in the here and now”. Social Technologies and mobile devices mean that words, images, and video now travel fater than the speed of sound, across the street and around the world. And everything from meaningless to the momentus […]

March 23rd: Monetizing Social & Mobile Rountable Participants

The March 23rd roundtable focused on Monetizing Social & Mobile Media. The roundtable explored various ways companies utilize online communities to generate sales. Industry leaders discussed their best practices and strategies on Facebook, Twitter, Foursquare, Tumblr, blogger outreach, localization, and creating viral campaigns. Razorfish: Paul Gelb, Vice President, Mobile Practice Lead Paul helps clients on […]

PluggedIn “Digital Content” Roundtable – Commentary

May 20, 2010 Comments by Guillermo Kopp / @GuillermoKopp Chairman, GUAU Corporation PLUGGED IN – FOLLOW UP THOUGHTS 1. Shifting Consumer Habits: Video, social media, and text content will add value synergistically to meet budding customer needs. Digital magazines on portable tablets will open creative innovation avenues.  Comment: We find that multitasking viewers will rather glance […]

March 25th Roundtable: Social Media & Monetization

March’s Roundtable focuses on the $64,000 question: How are companies making money via social media? The conversation will revolve around topics such as social media campaigns, social media marketing, revenue models, ROI, partnerships, etc., and will include opinions from startups, founders, investors and industry executives. Participants Include: Ripple6: Rich Ullman, SVP Marketing Amplify: Eric Goldstein, CEO & Founder rmbrME: […]

March 25th Roundtable: Social Media & Monetization

March’s Roundtable focuses on the $64,000 question: How are companies making money via social media? The conversation will revolve around topics such as social media campaigns, social media marketing, revenue models, ROI, partnerships, etc., and will include opinions from startups, founders, investors and industry executives. Postling: Postling helps businesses get the most out of social media with the least […]

February 19th: Advertising & Marketing in 2010 and Beyond.

MediaMath: MediaMath’s automated buying platform provides advertising agencies with access to tens of billions of impressions daily, and a simple workflow that manages the powerful analytics and rich data necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a team of seasoned entrepreneurs, marketers, technologists, and […]