March 25th Roundtable: Social Media & Monetization

March’s Roundtable focuses on the $64,000 question:

How are companies making money via social media?

The conversation will revolve around topics such as social media campaigns, social media marketing, revenue models, ROI, partnerships, etc., and will include opinions from startups, founders, investors and industry executives.

Participants Include:

Ripple6: Rich Ullman, SVP Marketing
Amplify: Eric Goldstein, CEO & Founder
rmbrME: Gabe Zichermann, CEO
SixApart: Andrew Boer, VP Revenue
Postling: David Lifson, CEO & Founder
Readers Digest: Kate Gutman, VP Global Digital Revenue
WPP: Thom Kennon, VP Strategy Emerging Media
Hearst Digital: Matthew Milner, VP Social Media
Hearst Interactive: Scott Wolfgang, Director Strategic Investments
Zelkova Ventures: Jay Levy, Principal
Bessemer Venture Partners: Sarah Tavel, Associate

Moderator: Tom Guida, Partner, Loeb & Loeb LLP



March 25th Roundtable: Social Media & Monetization

March’s Roundtable focuses on the $64,000 question:

How are companies making money via social media?

The conversation will revolve around topics such as social media campaigns, social media marketing, revenue models, ROI, partnerships, etc., and will include opinions from startups, founders, investors and industry executives.

Postling: Postling helps businesses get the most out of social media with the least amount of effort by enabling them to manage all of their social media accounts in one place.

Attending: David Lifson, CEO


rmbrME: rmbrME lets you send your rmbrME vCard–a one-stop electronic business card that has your photo and contact information, plus links to your company website, social networks and blogs. Your contacts can view your rmbrME vCard on their smartphone and save your contact information directly to their address book.

Attending: Gabe Zichermann, CEO


Ripple6: Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enable social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand’s look and feel for integration into an existing web site or to create an entirely new site.

Attending: Rich Ullman, SVP Marketing


Amplify: Amplify is a free service that makes it easy to spark conversation about any web page, paragraph, sentence, image or video you find on the web. Instead of just creating a short URL, Amplify lets you engage in conversation with people you share your online findings with.

Attending: Eric Goldstein, CEO & Founder

Six Apart: Six Apart connects marketers and bloggers to a massive audience through its powerful social media platform that builds communities and activates brand advocates across the web.

Attending: Andrew  Boer, VP Revenue Managment


February 19th: Advertising & Marketing in 2010 and Beyond.

MediaMath: MediaMath’s automated buying platform provides advertising agencies with access to tens of billions of impressions daily, and a simple workflow that manages the powerful analytics and rich data necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a team of seasoned entrepreneurs, marketers, technologists, and quants.

Attending: Rick Greenberg, VP Account


MyStudiyo: MyStudiyo is the place to create professional looking quizzes for your website, or blog. It takes just a few minutes to make a quiz and seconds to add it to your site. Any quiz you make is hosted on our site and is available to play for free anytime. It was founded by a group of Israeli – American entrepreneur-engineers. Our challenge was to deliver a complex next-generation engine that would flexibly drive a suite of business and marketing tools. It also had to be really EZ to use.

The goal was to enhance any web site by transforming content into engaging & interactive fun. We aimed for our tools to be very DIY (do it yourself). We wanted the results to be fresh online marketing that is fun, sticky, & friendly.

Attending: Gili Torovezky, VP Marketing,BD and Client Services


adMarketplace: adMarketplace brings the power of Search to the Content Space. Since 2003, adMarketplace has delivered proven Pay Per Click traffic to over 100,000 advertisers – while maximizing yield for more than 250,000 web properties.

The adMarketplace platform delivers customers from unique Pay-Per-Click inventory with Return on Ad Spend (RoAS) metrics that compare favorably with Search Engine traffic. The adMarketplace platform is offered as a managed service or via web services integration to large advertisers and agencies or as a self-serve service to small and medium sized advertisers.

Attending: Adam Epstein, President & COO

BigFuel: Big Fuel is a marketing and communications company that takes brands from Content to Commerce  . A unique approach using social media and branded content to deliver measurable (and guaranteed) consumer engagement.  We work with major brands like MySpace, FOX, AOL, Yahoo, NBC Universal, Neutrogena, Kimberly-Clark, Alcon, Poly-Fil, The United States Department of Justice, Stetson, Fisher Price, Chevrolet and Colgate-Palmolive.

Attending: Mike McGraw, COO & Managing Partner

Advertising & Marketing in 2010 & beyond- Where is the industry heading?

As the “Who” sang during this year’s Super Bowl half-time show, “Who are you?”  While as an industry, marketers and advertisers may know what their objectives are, with a new decade ahead of us, the question of how we execute our goals is proving to be a complex one.  The yin and yang that used to exist between media adverting partners and marketing programs have changed have quickly changed over the past few years.  Traditional approaches need to be tweaked in response to new market realities.

Print circulation continues to decline across both consumer and trade titles as more readers turn to their laptops, netbooks and mobile phones for the latest information.   The 24-hour news cycle that cable news channels ushered in during the 1980s is evolving with the expanding adaptation rate toward the fast and frequent sharing of news and information on social media sites such as Facebook and Twitter.  In fact, the marketing power of social media led one of world’s leading beverage companies, Pepsi, to pass on their tradition Super Bowl ad and instead invest those funds toward a user-generated campaign for bright ideas to create a better world with the Pepsi Refresh Project.

In an earlier television era, there were only three networks for advertisers to choose from and consumers had no choice but to sit though commercials or flip the channel.  Today, with DVR technology and on-demand subscription options, fewer viewers watch programming during the broadcast time slot, choosing to either record it or watch it online later on sites such as

While the traditional print and TV mediums mature, tremendous opportunities are available in online advertising.   The four largest Internet advertising firms (Google, Yahoo, Microsoft and AOL) saw double digit growth in their online ad revenue in Q4 of 2009 led by resurgence in search advertising and display advertising.  As consumers spend more time at their computers, the potential to reach them with relevant banner and media rich ads continues to make gains within the marketing mix.

As John Lennon would say, “There are no problems, only solutions.”  This month’s Roundtable will feature conversation discussing what this changing landscape means for the marketers and advertisers of today.

Some of these topics include:

  • The role of social media channels in the marketing mix
  • The proliferation of online advertising opportunities across news and entertainment mediums
  • The new opportunities to engage consumers in fun campaigns that drive positive brand experiences
  • The use of social media for listening to consumers to understand opinions towards brands and products
  • The growing potential to engage with consumers via their mobile devices via ads and branded apps

Written By: Ezra Rich / @EzraRich

PluggedIn NYC: Mobile & Social Media Summit – January 12th

For the month of January we took a somewhat different approach to the intimate roundtable format as we opened things up a bit and invited over 20 startups aloong with industry executives to participate in PluggedIn.

PluggedIn is the new brand and name for the Founders Roundtable as we have morphed into a company that produces summits and brings together hundreds of people to learn, network, and hopefully make deals from our events. The Founders Roundtable has been a huge success and  it has created a great basis for intimate networking in which people can actually get to know one over a 2 hour period as opposed to most events where it seems like your speed dating.

PluggedIn NYC has over 20 companies from Israel, California, NY, DC, and Canada present and I am happy to say that they all left happy and content.





















December 22nd Event: Casual Games, what’s all the fuss about

Arkadium: Arkadium creates game software for consumer brands, ad agencies, casino operators and online gamers. The company’s growing library of over 200 game engines are developed using Adobe Flash, do not require a download, operate on 99% of all computers and can be customized to meet any client’s specific needs. Arkadium’s games reach millions of people across all demographics through some of the most popular online destinations and corporate branded Web sites.

Attending: Kenny Rosenblatt, CEO & Founder

Conduit Labs: Conduit Labs’ are the creators of Loudcrowd. Loudcrowd is a music community that allows users to actively engage with and discover new music through play. Loudcrowd is developed by Conduit Labs, a social entertainment company founded by industry veterans in web startups and social gaming.

Attending: Josh Hubball, VP Business Development

Twitter: jhubball

Muse Games: Muse Games brings 3D, multiplayer games right to your web browser. Muse games feature competitive and cooperative multi-player. Current products include fast-paced action in Extreme Sledding, turn-based strategy in Elementia, and customizable avatars and real-time chat in The Apartments.

Attending: Sean Pfitzenmaier, Co-founder

Twitter: SeanPfitz

OMGPOP: OMGPOP (formerly known as iminlikewithyou) is a free online multiplayer game site that specializes in social games. The site has generated over 50 million plays for popular games like blockles, draw my thing and balloono.

Attending: Dan Porter, CEO

Three Screen Games: Three Screen Games is producing social games across all three screens (pc-mobile-tv). Their first game, released this August, will be FanGamb, short for Fantasy Gambling. FanGamb is a new online game for sports fans that creates a competition between friends to see who the best sports bettor is.

Attending: Justin Goldman


Twitter: In with the New & out with the Old.

It seems that every publication whether print or online seems to be talking about Twitter, and rightfully so. The latest numbers indicate that Twitter is getting roughly $50 million a month in media coverage which is nothing short of astronomical (it  equates to $600 million for the year).  What’s even more mind boggling is that Twitter’s founders have yet to make a dime off their innovation and they’re still working on a revenue model.

Don’t get me wrong, I am an avid tweeter (@fndrsroundtable) and understand the value of Twitter for the individual, small business, large corporation, organizations and pretty much anyone who want to leverage themselves or their business.  However, according to the latest reports 69% of adults have no clue what Twitter is or what a tweet looks like. That is a pretty high percentage but I will look at that as the growth potential Twitter has as the 31% of adults who are aware of Twitter are doing a bang up job on publicizing it virally .

To that end I do want to point out that Twitter just made a huge jump to reach all the masses with their new home page which brings the value of Twitter front and center,  that is “Trending Topics” which highlight what’s currently happening in the Twitterverse (Twitter Universe) – hence what I attribute most of the free media coverage to.

Twitter has allowed people anywhere in the world to share stories, news, and excitement with their friends and anyone else who cares to listen. From the Iran elecetion, US Airways crash on the HudsonMichael Jacksons death and many more, the list keeps going. It brings the power of information to anyone who wants it, giving users the ability to discover and relate breaking news which now can be seen by anyone on the Twitter homepage. Until now the trending topics was only visible to those who have twitter accounts, now it can be seen by anyone and hopefully everyone who has yet to see the value in Twitter will start seeing what all the hoopla is about and see the value in it.