Loyalty & Rewards Roundtable

September’s roundtable will discuss how businesses and consumers alike are realizing the value of loyalty in the digital age. In mobile, web, and social loyalty platforms have been created to build the relationship between consumer and business. 

As the power of the customer rises, businesses are increasingly focused on developing strategies with not only retail in their customers, but keep them loyal to brands, services and companies.

Hear from founders, CEO’s, & executives on methods into creating loyalty, engagement, retention, and upselling customers to increase profit, customer base, & ROI.

Partcipants Include;

LoyalBlocks: Ido Gaver, CEO
CrowdTwist: Irving Fain, CEO & Co-Founder
AppCard: Eran Harel, VP BD
Tattle: Alex Beltrani, Founder & CEO
Contigua: Arash Houshmand, CEO
American Express: Christopher Mahdik, VP Customer Lifecycle Marketing
FreshDirect: Chris Woodard, Senior Director of Retention & Loyalty
JetBlue: Kelly Roe, Director Loyalty Marketing & Partnerships

 

Email “State & Effectiveness” Roundtable

July’s roundtable will discuss the state and effectiveness of email. We will bring together founders, CEO’s, and executives to provide insights into how companies measure the full value of email, how that understanding has driven their focus and development, and tactics they are using to stay relevant and keep users engaged. Learn analytical methods, personalization strategies, and cross channel communication tactics that can help drive increased engagement from your audience. This is a roundtable you will not want to miss as we dig deep into the depths of email. Participants so

far include: 410Labs: David Troy, CEO LiveIntent: Dave Hendricks, COO & CFO Customer.io: Colin Nederkoorn, CEO & Founder TriggerMedia: Vanessa Liu, COO Yesware: Matthew Bellows,Founder and CEO PowerInbox: Dileep Thazhmon,co-founder Movable Ink: Vivek Sharma, CEO Swizzle: MaryAnn Bekkedahl,Co-founder & President IvyExec: Sandia Lau Trent,Marketing Director Vente-Privee USA: Chris Mahdik, Director, Marketing If you would like to listen to the roundtable you can download the recording.

PluggedIn “Digital Content” Roundtable – Commentary

May 20, 2010
Comments by Guillermo Kopp / @GuillermoKopp
Chairman, GUAU Corporation

PLUGGED IN – FOLLOW UP THOUGHTS

1. Shifting Consumer Habits: Video, social media, and text content will add value synergistically to meet budding customer needs. Digital magazines on portable tablets will open creative innovation avenues.

 Comment: We find that multitasking viewers will rather glance at several screen areas than read. Video will be a key means to capture the viewers’ attention and prompt them to buy. Wise advertising will mix video with text ads, and give consumers better control. Effective filters should avoid overload.

2. In Contempt of Content: Smart ads double up as useful content and customers love it. People are curious and want to stumble into novelties. Consumers will know when ads are disruptive to them.

Comment: We welcome short video clips (less than 30”) with relevant infomercials from credible sponsors. Fairness and integrity of the brand, fun, independence of opinion, and transparency in the advertised facts will establish credibility at par with the deeper content of specialized articles.

3. Demographics: Facebook fans endorse or subscribe to innovative concepts and features. Small social ecosystems interwoven across common behaviors and interests will lead to more granular segmentation.

 Comment: We look forward to strong growth in emerging segments. Growth should overcome the marketing inertia of big firms that stick with the purchasing power of established audiences. Advertisers must tap the exploding number of Twitter and other social media interactions with a localized focus.

4. Personalized Interaction Experience: Purposeful integration of current facts, opinions, music, video, text messages, animation and live interaction mechanics will be instrumental in engaging customers.

 Comment: Consumers will spend significant time interacting with a growing number and smarter mobile devices that they carry everywhere. We envision a day-to-day, multimedia transactional business model that builds on the awareness of the customer location and acts upon personal triggers.

5. End-to-End Marketing: Agencies must orchestrate a creative suite of ads, content, incentives, and promotions across channels, track the online experience, and credit its influence on purchasing decisions.

 Comment: We believe that newly designed interactive content should work appropriately and purposefully across multiple customer touchpoints. Integrated metrics across print, TV, online, and mobile content must attribute purchases that occur later in a physical store or third-party site.

Advertising & Marketing in 2010 & beyond- Where is the industry heading?

As the “Who” sang during this year’s Super Bowl half-time show, “Who are you?”  While as an industry, marketers and advertisers may know what their objectives are, with a new decade ahead of us, the question of how we execute our goals is proving to be a complex one.  The yin and yang that used to exist between media adverting partners and marketing programs have changed have quickly changed over the past few years.  Traditional approaches need to be tweaked in response to new market realities.

Print circulation continues to decline across both consumer and trade titles as more readers turn to their laptops, netbooks and mobile phones for the latest information.   The 24-hour news cycle that cable news channels ushered in during the 1980s is evolving with the expanding adaptation rate toward the fast and frequent sharing of news and information on social media sites such as Facebook and Twitter.  In fact, the marketing power of social media led one of world’s leading beverage companies, Pepsi, to pass on their tradition Super Bowl ad and instead invest those funds toward a user-generated campaign for bright ideas to create a better world with the Pepsi Refresh Project.

In an earlier television era, there were only three networks for advertisers to choose from and consumers had no choice but to sit though commercials or flip the channel.  Today, with DVR technology and on-demand subscription options, fewer viewers watch programming during the broadcast time slot, choosing to either record it or watch it online later on sites such as Hulu.com.

While the traditional print and TV mediums mature, tremendous opportunities are available in online advertising.   The four largest Internet advertising firms (Google, Yahoo, Microsoft and AOL) saw double digit growth in their online ad revenue in Q4 of 2009 led by resurgence in search advertising and display advertising.  As consumers spend more time at their computers, the potential to reach them with relevant banner and media rich ads continues to make gains within the marketing mix.

As John Lennon would say, “There are no problems, only solutions.”  This month’s Roundtable will feature conversation discussing what this changing landscape means for the marketers and advertisers of today.

Some of these topics include:

  • The role of social media channels in the marketing mix
  • The proliferation of online advertising opportunities across news and entertainment mediums
  • The new opportunities to engage consumers in fun campaigns that drive positive brand experiences
  • The use of social media for listening to consumers to understand opinions towards brands and products
  • The growing potential to engage with consumers via their mobile devices via ads and branded apps

Written By: Ezra Rich / @EzraRich

Twitter: In with the New & out with the Old.

It seems that every publication whether print or online seems to be talking about Twitter, and rightfully so. The latest numbers indicate that Twitter is getting roughly $50 million a month in media coverage which is nothing short of astronomical (it  equates to $600 million for the year).  What’s even more mind boggling is that Twitter’s founders have yet to make a dime off their innovation and they’re still working on a revenue model.

Don’t get me wrong, I am an avid tweeter (@fndrsroundtable) and understand the value of Twitter for the individual, small business, large corporation, organizations and pretty much anyone who want to leverage themselves or their business.  However, according to the latest reports 69% of adults have no clue what Twitter is or what a tweet looks like. That is a pretty high percentage but I will look at that as the growth potential Twitter has as the 31% of adults who are aware of Twitter are doing a bang up job on publicizing it virally .

To that end I do want to point out that Twitter just made a huge jump to reach all the masses with their new home page which brings the value of Twitter front and center,  that is “Trending Topics” which highlight what’s currently happening in the Twitterverse (Twitter Universe) – hence what I attribute most of the free media coverage to.

Twitter has allowed people anywhere in the world to share stories, news, and excitement with their friends and anyone else who cares to listen. From the Iran elecetion, US Airways crash on the HudsonMichael Jacksons death and many more, the list keeps going. It brings the power of information to anyone who wants it, giving users the ability to discover and relate breaking news which now can be seen by anyone on the Twitter homepage. Until now the trending topics was only visible to those who have twitter accounts, now it can be seen by anyone and hopefully everyone who has yet to see the value in Twitter will start seeing what all the hoopla is about and see the value in it.