This month’s roundtable will be discussing “Brands & Mobile: How Brands are adapting to the mobile landscape”. As mobile continues to dominate our minds, we wonder what brands are doing to grow and manage their presence. How
aggressive? Mobile first? Many still seem stumped when it comes to integrating mobile into their existing marketing mix. While it once seemed like it was all about apps, now many think mobile is all about responsive design. When it comes to brands and mobile, there’s more than meets the eye of a digital strategy.